GEO tracking that goes beyond the dashboard
In 2026, most GEO tools can tell you your brand's mention rate across the major AI platforms. The harder problem — and the one that separates a useful measurement tool from a genuine competitive advantage — is what to do with that data.
Scrunch offers solid tracking capabilities with a focus on agency workflows and large team reporting. CiteFit was built for brands and teams that want faster time-to-insight and a direct connection between their visibility data and their content strategy — without the overhead of an enterprise-oriented platform.
Side-by-side
Feature comparison
Side-by-side breakdown of what each platform offers.
Scrunch pricing and features based on publicly available information as of May 2026. Subject to change.
ROI calculator
How much does CiteFit cost you annually?
See your annual CiteFit cost based on how many brands you track — and start your 14-day free trial.
Annual cost calculator
See what CiteFit costs annually vs Scrunch
CiteFit Pro
£540/yr
£45/mo · up to 10 brands · ~$686 USD
Your annual CiteFit cost
£540
14-day free trial included — no credit card required
CiteFit pricing in GBP. All prices subject to change.
Strengths
Where each platform excels
CiteFit is the better fit if…
- You need to be tracking AI visibility today, not after an onboarding process.
- You want AI-generated recommendations to drive your content and GEO strategy.
- Your monthly GEO budget is under $100 and you want full-featured access, not a stripped-down entry plan.
- You track three AI platforms — ChatGPT, Perplexity, and Gemini — rather than just one or two.
- You want MCP server access to pipe visibility data into your own dashboards and workflows.
Scrunch may be worth evaluating if…
- You are a large agency needing white-label reporting across dozens of clients.
- You have a dedicated GEO analyst who prefers to generate their own strategic outputs from raw data.
- Your team needs custom SLA guarantees and dedicated account management.
FAQ
Frequently asked questions
How does CiteFit compare to Scrunch for GEO and AI visibility tracking?+
CiteFit and Scrunch both measure how your brand appears in AI-generated search responses. The key differentiator is what happens after the measurement. CiteFit generates AI-powered, prioritized recommendations based on your visibility gaps — telling your team specifically what content to create or update to improve your mention rate. Scrunch provides solid tracking data but without that recommendation layer. For teams that want a direct path from data to action, CiteFit is the stronger platform.
Is CiteFit easier to get started with than Scrunch?+
CiteFit is fully self-serve — you sign up, add your brand, and run your first scan immediately. No demo call, no onboarding session, no contract negotiation. The 14-day Pro trial starts instantly with no credit card required. Scrunch is designed around a more managed onboarding process, which suits large agency teams but adds friction for fast-moving brands that need data now rather than next week.
Does CiteFit offer better value than Scrunch for smaller teams?+
Yes. CiteFit Pro starts at £45 per month and includes team seats, automated weekly scans, email alerts, AI recommendations, full data export, and MCP server access. Comparable features on Scrunch typically require higher-tier plans. For startups, SMBs, and growth-stage brands tracking their AI visibility, CiteFit gives you substantially more capability per pound spent.
See your AI visibility
in minutes, not weeks.
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