GEO tracking in 2026: measurement vs actionability
There are now a handful of platforms that measure how often your brand appears in AI-generated responses. The useful distinction between them is not just which AI platforms they cover, but what they do with the data once the scan completes.
Otterly provides clean visibility tracking with solid coverage of the major AI platforms. CiteFit was built with the same baseline — and then adds an actionability layer: AI-generated recommendations that translate your visibility gaps directly into a content and optimization roadmap. If you want to know your mention rate and understand what to do about it, CiteFit covers both.
Side-by-side
Feature comparison
Side-by-side breakdown of what each platform offers.
Otterly pricing and features based on publicly available information as of May 2026. Subject to change.
ROI calculator
How much could you save?
Otterly starts at $99/mo. See your annual saving with CiteFit based on how many brands you track.
Annual cost calculator
Based on Otterly's public starting price of $99/mo ($1,188/yr)
CiteFit Pro
£540/yr
£45/mo · up to 10 brands · ~$686 USD
Otterly
~£935/yr
$99/mo · $1,188/yr
Your annual saving
~£395(42% less)
~£1,185 saved over 3 years
USD → GBP conversion estimated at 0.79. CiteFit pricing in GBP. Otterly pricing from public sources as of May 2025.
Strengths
Where each platform excels
CiteFit is the better fit if…
- You want AI-generated recommendations that turn visibility data into a concrete action plan.
- Your budget is under $100 per month and you want more features, not fewer.
- You need MCP server or API access to pipe GEO data into your own tools and workflows.
- You want a 14-day free trial with no credit card, not a 7-day window.
- You need JSON export alongside CSV for programmatic data use.
Otterly may be worth evaluating if…
- You prefer a simpler interface with a focus on core mention-rate tracking.
- You already have a content strategy team and do not need platform-generated recommendations.
- You are evaluating multiple GEO tools and want a short trial window to compare quickly.
FAQ
Frequently asked questions
How does CiteFit compare to Otterly for AI brand tracking?+
CiteFit and Otterly both track brand mentions across AI search platforms like ChatGPT, Perplexity, and Gemini. The core difference is what happens after the data is collected. CiteFit generates AI-powered recommendations that tell you exactly what content changes, FAQ additions, or citation-building steps will improve your mention rate. Otterly focuses primarily on the measurement layer. If actionability matters as much as visibility data, CiteFit is the stronger choice.
Is CiteFit cheaper than Otterly?+
Yes. CiteFit Pro starts at £45 per month, which converts to roughly $57 at current rates — compared to Otterly's entry pricing of $99 per month. Beyond the price difference, CiteFit's Pro plan includes team seats, email alerts, data export, and MCP server access, features that on other platforms often require a higher tier. The 14-day free trial on CiteFit requires no credit card, versus a 7-day trial on Otterly.
Can I run CiteFit alongside Otterly to compare the data?+
Yes. CiteFit's 14-day free trial gives you enough time to run multiple scan cycles and compare the depth of coverage, the quality of the AI recommendations, and the interface against any tool you are currently using. Many teams run CiteFit in parallel during an evaluation period before deciding which platform to commit to for ongoing GEO tracking.
See your AI visibility
in minutes, not weeks.
14-day Pro trial. No credit card. No sales call. Cancel anytime.